Hi I'm Tien-Tien

I'm a human being who is excited about bringing ideas to life in the digital space. I began in mass communication, lots of self-learning, and my love for asking the "why?". My muse of food, culture, and desire for intentional spaces have guided me in how I approach design. They've inspired me to be thoughtful in my process when creating visually compelling digital products that communicate clarity and hospitality.

I'm a multidisciplinary designer at heart, but work primarily in designing digital product experiences, with focuses on strategy and systems thinking. I tend to practice design through a generalist lens, incorporating different processes and methods depending on the context. My favorite kind of projects are driven by a north star vision but acknowledge flexibility and executed in an iterative manner. I've worked with various sized organizations on a spectrum of projects which include brand and marketing for health tech and user experience design for B2B SaaS products, fin-tech, and drone/UAV tech.

Currently I'm at Help Scout, helping
small businesses talk to their customers.

Previously, I designed digital experiences for the restaurant tech space specifically around online ordering, catering and front of house solutions. Before that I was creating products for marketing analytics by crafting design systems and a lead engagement platform.

I am passionate about continuously growing in my craft and sharing what I've learned with other designers. I've thoroughly enjoyed speaking with career-shifters and early-career designers as they navigate their way into the industry. I've created a few videos about what it's like being a designer on YouTube, and hope to continue to find other ways to share the tidbits I learn along the way.

I think about design a lot, but I am a human being who does other things too! I enjoy playing soccer, hanging out with my doge Junior, and finding boba bops plus tasty snacks. I also have other creative dabbles like hand carving spoons and other wooden goods.